It's wonderful when I come across a great idea! But it happens! When I have one in my hands I try to do everything possible not to let it escape. That is where teamwork, together with all the creatives, technicians and producers, can create great things. That is why I have several award-winning projects, finalists and shorts lists in several important festivals (Creative Circle-Ojo de Iberoamérica-Cannes Lyons-Caracol de plata-Effies Awards). In these stories I always try to capture a personal point of view, both in the message and in the way of executing and visualizing it.